Design guidelines

Typography

Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Bullhorn. Use the TT Commons font family for all communications.

Color usage

We could use some rules about where and when to use the extra colors. This image should be reworked to show color values.

Illustrations

Something about the ability interchange them when the opportunity is needed, but the 5 Brand Process Steps ones should stay consistent. Something about the motive for making new ones.

Illustrations created with Nathan Weaver

Photos

If we wanted perfect images we’d hire Radcliffe and have him set up all the lights and take 5000 photos. We’re using disposable cameras for their imperfections. So don’t stress too much. There’s only a few guidelines to follow to make sure we get something useable.

1. This should be a recognizable photo of you. Having things or other people in the photo is fine as long as you are the focus. 2. We prefer having a partner / friend take a photo of you instead of a selfie. If that’s not an option, selfies are okay as long as they aren’t in the bathroom. We don’t want to see the camera in the shot. 3. If it’s dark, use the flash. If you’re not sure, use the flash. 4. You get the clearest shot if the subject is 5-10 feet from the lens. But don’t let this keep you from getting weird. 5. The lens and the view finder aren’t the same thing. Make sure you don’t cover the lens with a finger. If you’re still feeling unsure, this is a good walkthrough on how to use a disposable camera.

Marketing

Marketing > Blog graphics

An explainer about how to think through and create blog graphics. Basically something along the lines of making album art. No real continuity rules, but be engaging. Make someone notice. Predictability or trends are the enemy.